Updated Oct 2026

Upload and manage your media

The Media page holds your photos, videos, and PDFs. Upload files here, find them later, and put away the ones you’re done with. Anything in your library can go in a post.

Before you start

You need a brand selected in the top bar. Files you upload on this page show up in the library for every one of your brands. Images you upload or make inside a post stay with that post’s brand.

Steps

Go to the Media page.
Select Add media next to the page title. Then pick Browse files to choose a file from your computer. Or pick Add from stock to bring in stock photos instead. See Find and use stock photos.
Wait for the upload to finish. “Uploading…” shows under the title while it works. When it’s done, the file shows up in your library. The storage line under the grid updates too.

On a computer, there are two shortcuts. You can drop a file anywhere on the page. A “Drop to upload” box shows while you drag. Or you can paste an image with ⌘V on a Mac, or Ctrl+V on other computers. Paste won’t work while you’re typing in a box.

Each of these uploads one file at a time. If you drop several files at once, only the first one goes up.

Accepted files and size limits

You can upload:

Images: JPG, PNG, GIF, or WebP, up to 10MB each
Videos: MP4 or MOV, up to 100MB each
PDFs: up to 50MB each

The page checks the type and size before the upload starts. If a file doesn’t fit, you’ll see why right away. Your plan can also set a lower size limit. If it does, the upload stops with a message that names your limit. See “If something goes wrong” below.

Finding media

Above the grid you’ll find a search box and some filter chips:

Search by name finds any part of an item’s name. The grid updates as you type.
All types / Images / Videos / PDFs show one kind of media.
Used / Unused show items that are in a post, or in none. Select the active chip again to clear it.

While a filter is on, a line tells you how many items match. Select Clear filters to see everything again. When nothing matches, the grid reads “Nothing matches these filters.”

The grid shows 48 items per page. Use Prev and Next under the grid to change pages. You can pick how many items show per page there too. Your search and chips stay in the page address. So a reload or a shared link opens the same view.

Used and Unused check all your media, not just the page you’re on. The page buttons stay, so you can page through what matches.

On a computer, three small buttons beside Select change the size of the thumbnails. The Media library picker you use in a post has the same search box and Used / Unused chips, plus a sort menu.

Actions on each item

What you see depends on the tab you’re in and on your screen size.

On a computer, point at a tile. A small ⋯ button shows in its corner. It offers Edit image, Archive, and Trash. For the rest, select the tile to open its preview.

On a phone, tap the ⋯ next to an item’s name. A menu opens with every action for that tab.

Edit image: images only. Opens the image editor. See Edit an image.
Archive: moves the item to the Archived tab. Available in Library.
Unarchive: moves an archived item back to Library.
Trash: moves the item to the Trash tab. Available in Library and Archived.
Restore: moves a trashed item back to Library.
Delete forever: removes the item for good. Available only in Trash.

Archive, Unarchive, Trash, and Restore each show a message at the bottom of the screen with an Undo button. You have about 8 seconds to select it. Only Delete forever asks you to confirm first.

Rename an item

Select an item’s name under its tile. Type the new name and press Enter, or press Escape to cancel. In the preview, select the pencil next to the name instead. You can’t rename items in the Trash.

The preview

Select a tile, not one of its buttons, to open a bigger preview. It shows the full image, or a video you can play. For other files, like PDFs, it reads “Preview not supported for this file type.” with an Open in a new tab link.

Under the picture you’ll see its size and file type. Stock media also says who made it: “Photo by {author} on {provider}” or “Video by…”.

The buttons at the bottom match the item’s tab:

Library (active): Edit image, Archive, Trash
Archived: Edit image, Unarchive, Trash
Trash: Restore, Delete forever

These buttons stay pinned at the bottom. Only the picture scrolls. The tile and the preview use the same word for each action.

The “Used in” count

When an item is in a post, its tile shows a small stack icon and a number. Point at it to read Used in 1 post or Used in N posts. The preview shows the same words.

The count is only information. It doesn’t lock the item. Each post keeps its own copy of what you attach. So archiving or trashing the library item never changes a post, even a pending one. The count stays after a post publishes.

The count can run higher than your number of posts. A platform with its own media set counts on its own. In the preview, selecting the count only tells you “Viewing posts by media isn’t available yet.”

Some items do lock. These are files that went straight into a post, like an image you uploaded there. Their Archive and Trash are off while that post is pending or approved. Point at the grayed-out option to see which post, for example “Unavailable while “AEP reminder” is pending”. On a phone, the menu says it in words: “Archive and Trash are unavailable while “AEP reminder” is pending. Publish, reject or edit that post first.”

The preview doesn’t gray these buttons out. If you select one there, you’ll get an error in the preview instead. Once that post is published, rejected, or expired, you can archive or trash the item. The count stays.

Selecting multiple items

Select Select above the grid. Each tile shows an empty circle. Select the tiles you want, and each circle fills with a check. A bar shows at the bottom with how many you picked. Use it to run one action on all of them: Archive, Unarchive, Trash, Restore, or Delete forever. Which ones you see depends on the tab.

A message tells you how many moved, like “Moved 3 items to the trash”. For everything but Delete forever, it offers Undo for about 8 seconds. Undo puts back just the items that moved.

If some items can’t move, the rest still do. A message says how many were skipped and why, for example “1 skipped: Media is attached to a pending or approved post”.

To leave, select Done above the grid or on the bar at the bottom. Either one clears your picks.

Library, Archived, and Trash tabs

Three tabs sit above the grid. Each one shows how many items it holds.

Library: your active media, ready to use in posts.
Archived: media you’ve put away. It stays until you trash it. It doesn’t show up when you pick images for a post, but it still counts toward your storage.
Trash: media on its way out. While it holds anything, a note reads “Items in the trash are deleted permanently after 30 days.”

Archive vs. Trash

Both Archive and Trash get media out of your everyday Library view. They mean different things:

Archive keeps the file. Use it for media you might want again. It’s never deleted on its own.
Trash is for media you plan to delete. Items there are deleted for good after 30 days, or sooner if you select Delete forever. See Delete media and use the Trash for restoring, deleting right away, and emptying the trash.

The storage line

Under the grid, a line shows how much storage you’re using, for example “Storage · 120 MB of 500 MB”. If your plan also caps how many items you can keep, it adds ”· 34 of 500 items”. If your plan has no storage limit, it reads “Storage · 120 MB used · no limit” instead. The line counts the media for all your brands together.

At 90% full or more, a banner shows at the top of the page. It gives your usage and suggests moving media you don’t need to the trash and emptying it, or buying more storage. To go to Billing, select Get more storage on the storage line or the Billing page link in the banner. Get more storage only shows when your plan has a storage limit.

Archiving or trashing media doesn’t free up storage. A file still counts against your limit until it’s deleted for good. See Delete media and use the Trash for how that works.

If something goes wrong

“PNG, JPG, GIF, WebP, MP4, MOV, or PDF only.”: We don’t accept that kind of file. Convert it or choose a different file.

“File too large — max {N}MB for {category}.”: The file is over the size limit for its type. That’s 10MB for images, 100MB for videos, and 50MB for PDFs. For a PDF, the message says “document”. Choose a smaller file.

“File too large: {N}MB exceeds {M}MB limit for {type}”: Your plan has a lower size limit than the usual one. Choose a smaller file. See Understand your plan and usage.

“File doesn’t look like a real {type}.”: What’s inside the file doesn’t match its type. Say a file was renamed to end in .png but isn’t really a PNG. Check the file and try a real one of that type.

Upload fails with a plan-limit message: You’ve reached your plan’s storage or item limit. A dialog called “You’ve hit your plan limit” offers Upgrade your plan. A “Limit exceeded” message with a Dismiss button also shows under the page title. You can free up space by deleting media from the trash. See Manage your storage space.

Archive or Trash button is greyed out, showing “Unavailable while “…” is pending” (or “approved”): A post that uses this media is still waiting for approval or waiting to publish. Publish, reject or edit that post, then try again.

“Media is attached to a pending or approved post” / “Media belongs to a group with pending or approved posts”: You tried to archive or trash an item that a waiting post still uses. It may belong to one platform or to the whole post. Deal with the post first, then try again.

“Couldn’t load your media: {error}”: The page couldn’t load your library. Select Retry.