Updated Oct 2026
Understand your plan and usage
Your Usage page shows how much of your plan you’ve used. It covers AI writing, images, posts, brands, storage and more. Check it to see how close you are to a limit before you hit it. To see your plan itself, or to manage payment and invoices, go to Settings → Billing instead.
Steps
- Go to Settings, then select Usage.
- Read the line under the title. It shows the current period and the day your monthly allowances reset: “Current period {start} – {end} · Monthly allowances reset {end}”.
- Each usage card shows one thing the app tracks. It shows how much you’ve used and what your plan allows. The cards sit under the headings Capacity, AI, Publishing & scheduling, Compliance & leads, and Content & media. The page shows the headings in capitals.
- Read a card’s number as “{used} of {limit}”. For example, “3 of 10” on AI text generations / mo. If your plan has no cap for that item, the card shows only what you’ve used. An Unlimited chip sits beside it, and there’s no bar.
- Below the number, a bar shows how much you’ve used:
- Green: under 75% of your allowance. You have plenty of room left.
- Yellow: 75% or more, but under 90%.
- Red: 90% or more. The card also says Almost out · {n} left, or Limit reached once you’ve used it all.
- A small line on the card says when it resets. It reads Resets {date} for a monthly allowance, or Doesn’t reset for a standing total.
Some cards carry an extra link or chip:
- Buy more storage shows on the Media storage card while your plan has a storage limit. It opens the storage section of the Billing page.
- More on {plan} shows when a card is at 75% or more and a higher plan raises that limit. It opens the Billing page.
- A chip that starts with via, such as via Free trial, shows when a card’s limit comes from your free trial, a code or a boost, not your plan.
During the free trial, the AI text generations / mo and AI images / mo cards show a limit of 20. That’s the trial’s AI cap. Once you subscribe, your plan’s full AI limits apply.
What each usage card means
The app tracks 13 things. Four reset at the start of each billing period. The rest are standing totals. They only change when you add or remove something.
Resets each month
| Usage card | What it counts |
|---|---|
| AI text generations / mo | Every piece of post text the AI writes for you this month, including Regenerate. |
| AI images / mo | Every image the AI makes for you this month. |
| AI fair-use cap | The guessed dollar cost of this month’s AI text and images together. The card shows dollars. |
| Published posts / mo | Every post the app published for you this month, across all your connections. |
These four counters go back to zero when your next billing period starts.
Standing totals
These show where things stand right now. They don’t reset on a schedule. They go up or down as you add or remove the thing they count.
| Usage card | What it counts |
|---|---|
| Brands | How many active brands you have. |
| Campaigns | How many campaigns you have. Archived campaigns don’t count. |
| Connections (account total) | How many social accounts are connected across all your brands. |
| Concurrent scheduled posts | How many posts are scheduled for a future time right now. |
| Recurring schedules | How many recurring schedules are active. |
| Contacts stored | How many contacts are stored for your account. |
| PTC consent records | How many different people have a signed Permission to Contact form on file. |
| Media storage | How much space your uploaded and AI-made media takes up. |
| Media items | How many media files are in your library. |
Archived and trashed media still count toward Media storage and Media items. Only deleting an item for good takes it off these totals. That means Delete forever, Empty trash, or the automatic 30-day purge. See Manage your storage space and Delete media and use the Trash.
Regenerate uses up to 3 generations per click
Selecting Regenerate asks the AI for 3 new versions of a post at once. Each version counts as 1 against your AI text generations / mo. So one click uses 3, not 1. It also adds about 3 times the usual cost to your AI fair-use cap. If you have fewer than 3 left, you get only as many as you have left. See Get AI alternatives for a post.
When you hit a limit
If an action would put you over a limit, a window opens instead. It’s titled “You’ve hit your plan limit”, with the message “You’ve used {used} of {limit} {item}.” For example, “You’ve used 10 of 10 AI generations this month.” or “You’ve used 3 of 3 brands.” Standing totals leave off “this month”.
Select Upgrade your plan to go to Billing and choose a larger plan. Or select Maybe later to close the window. The action you tried doesn’t happen.
Two cases read differently:
- If your plan doesn’t include the item at all, the message is “Your plan doesn’t include {item}.”
- If you pick a day further ahead than your plan schedules, the window is titled “Upgrade to schedule further ahead”. The message is “Your {plan} plan schedules up to {N} days ahead. Upgrade to schedule further out.” You only see it when a higher plan would allow that day.
The window names the item in plain words, including media items, contacts, and Permission to Contact consents. A limit on posting to one platform reads “published posts on {platform}”. If a code or boost raised the limit and has now ended, the window adds a line: “Your {name} promotion ended on {date}, so your limits went back to your plan’s. Nothing was deleted.”
If your free trial or subscription has ended, you see a different window. It’s titled “Pick a plan to keep going”. Select Pick a plan to go to Billing, or Not now to close it. Everything you made is saved.
How far ahead you can schedule
Your plan sets how many days ahead you can schedule a post. Starter schedules up to 180 days ahead, and Pro up to 365. Days count in your brand’s time zone. The last day stays open until midnight.
On the calendar, days past your plan’s limit show a lock if a higher plan would open them. Selecting a locked day opens the upgrade window. You can’t move the calendar past the last day any plan you can switch to allows.
No plan schedules more than two years (730 days) ahead. Every scheduled time also has to be at least 5 minutes away. For anything sooner, use Post Now.
When your plan schedules fewer days ahead
Moving to a plan with a shorter limit changes posts you already scheduled past its last day. That last day counts from the day the change takes effect, in each brand’s time zone. A downgrade takes effect at the end of your billing period. Switching your free trial to the other plan takes effect right away.
- Posts past the last day lose their date and time but keep their status. An approved post stays approved and shows under Needs scheduling on the Posts page. Each one carries the note “Unscheduled — after {date}, the last day {plan} can schedule ({change date})”. Schedule it again on any day your plan allows.
- Campaign posts past the last day expire, with the note “Expired — after {date}, the last day {plan} can schedule ({change date})”. Select Reactivate to bring one back as pending. The campaign then gives it the next open slot inside your plan’s limit. If there’s no such slot yet, it expires again.
- Recurring schedules whose next post falls past the last day pause. You can resume one once its next post fits your plan.
The same rule applies to a campaign later on. A campaign never gives a post a slot past your plan’s last day. That post expires with the same note instead.
A lower plan can also allow fewer recurring schedules. If you have more active ones than it allows, the newest ones pause. You can resume the ones you want, up to your plan’s number.
You see the count before the change. The confirm window for a downgrade or a trial switch shows how many posts, campaign posts and recurring schedules will change. So does the window for subscribing to a plan with a shorter limit. Until a scheduled downgrade takes effect, the Billing page banner repeats that count. Once the change happens, devices with Publish failures notifications turned on get a push notification saying what changed.
A free trial or subscription that ends works differently. Your plan becomes Expired, your connected accounts are released, and posts you had approved go back to Pending. Nothing is unscheduled. See Upgrade or change your plan.