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Updated Oct 2026

Set up your brand

A brand is the identity PostSignOff writes and publishes for. It holds the name, voice, sign-off, colors, and logo. If you turn it on, it also holds the compliance rules. Set it up before you connect social accounts or create posts.

Before you start

You need to be signed in. You already have a starter brand. PostSignOff made it when you signed up and named it after you, like “Jane’s Business”. Edit that one instead of adding a new one.

Steps

  1. Go to Brands.
  2. Select Add Brand. Or pick a brand from the list and select Edit.
  3. Enter a Name. It’s the only required field.
  4. If you like, enter a Website and a Description.
  5. Check the Timezone. Posts are scheduled in this time zone. Every date and time you pick, and every time the calendar and your posts show, uses this brand’s clock. A new brand starts in your device’s time zone.
  6. Set your Voice Configuration:
    • Tone: Professional, Casual, Witty, Authoritative, Friendly, Bold, or Entertaining.
    • Style: Educational, Promotional, Conversational, Storytelling, Helpful, or Entertaining.
    • Topics (comma-separated) and Avoid Topics (comma-separated): lists that steer what AI-written posts cover and stay away from.
  7. Under Compliance review, check Enable compliance review before approval if you want each post checked against your industry’s rules before you can approve it.
  8. With compliance review on, you can also set:
    • Compliance pack: pick one from the list. If the list can’t load, a message says the default pack applies. See “If something goes wrong” below.
    • Attestation text: the line shown next to the acknowledgement checkbox when a post has open findings. If you leave it blank, posts show “I confirm this post complies with applicable marketing guidelines.” The gray hint in the empty box is shorter, but posts use the longer line.
    • Custom rules: any rules of your own.
  9. Under Branding, fill in:
    • Sign-off: up to 100 characters, added to the end of new posts.
    • Brand hashtags (comma-separated, up to 3): leave off the #. They’re added to new posts.
    • Brand colors: up to 3 colors, used to style AI-made images. Select + Add color to add one. Select a color’s swatch to change it.
    • Add them to new posts automatically: leave this checked to add your sign-off and hashtags to every new post. You can switch them off for one post when you create it.
  10. Under Advanced, UTM Source tags the links in your posts. You can leave it as it is.
  11. Select Save Changes. It stays grayed out until you change something.

You can only upload a logo after the brand is saved once.

  1. On a saved brand, select Edit. The Logo section is at the top of the form.
  2. Select Upload logo and pick an image file. It uploads right away. You don’t need Save Changes for the logo.
  3. To take it off, select Remove.

The image editor’s branding templates use the logo. A PNG with a see-through background works best. The file must be a PNG, JPEG, WebP, or GIF, and 10MB or smaller.

Change your brand’s time zone

  1. Go to Brands, pick the brand, and select Edit.
  2. Pick a zone from Timezone. If the brand is on UTC and your device isn’t, you can select Use plus your device’s zone instead.
  3. Select Save Changes.

Changing this doesn’t move posts already scheduled. They keep their publish time, so the time you see shifts to the new zone’s clock. Say a post is set for 10:00 AM in New York. Switch the brand to Los Angeles and it shows 7:00 AM. It still goes out at the same moment.

Future runs of a recurring schedule work the other way. They keep their clock time, like 9:00 AM every Monday, in the new zone.

Your starter brand begins in the time zone of the device you signed up on. If you signed up with Google, it starts on UTC. The first time you pick a time to schedule, the app asks once which zone to use. It only asks if your device is in a different zone. See Schedule posts for later.

Leaving with unsaved changes

PostSignOff watches for edits you haven’t saved. If you have some, an “Unsaved changes” box stops you when you pick another brand from the list, select Add Brand or Cancel, or go to another page. Choose Save and continue to save, Discard changes to drop your edits, or Cancel to stay on the form.

The brand switcher in the top bar isn’t shown on this page, so the list is the only way to change brands here. See Work with multiple brands.

If something goes wrong

“Save your business first, then add your logo here.”: You see this instead of the logo button while you create a new brand. Select Save Changes first. Then come back to add a logo.

“Unsupported logo type: {file type}”: Your logo isn’t a PNG, JPEG, WebP, or GIF. Convert it or pick a different file.

“Something went wrong. If this persists, contact support with reference {code}.”: Most often your logo is over 10MB. Make it smaller and try again. If your plan has a lower limit, you see “Logo too large: {size}MB exceeds {limit}MB limit” instead.

“Enter a valid website URL, e.g. https://example.com”: Your Website isn’t a valid web address. If you type a bare domain like example.com, PostSignOff adds https:// for you. So something else in the address is wrong. Check it and try again.

“Please fix the highlighted fields.”: A field didn’t pass the check when you selected Save Changes. Look for the one marked in red. It’s most often Website.

“Failed to save brand.”: The save didn’t reach PostSignOff, often a network problem. Try again in a moment. When the server turns a save down, you see its own message instead.

“Rule packs are not available right now — the default Medicare (CMS marketing rules) pack applies.”: You see this instead of the pack list when the list didn’t load. That only happens on a network or server hiccup. Compliance review still works. It uses the default pack.