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Updated Oct 2026

Publish a post immediately

Post Now publishes an approved post right away. It doesn’t wait for a scheduled time. On the post’s page, the same action is called Publish now.

Before you start

  • At least one platform version of the post must be Approved. Pending, rejected, expired, and posted versions can’t be published this way. A failed one has a Retry button instead.
  • The platform has to be connected. If it isn’t, the post’s page shows Connect to publish where Publish now would be.
  • Publishing can be turned off where you work. See If publishing is turned off in this environment below.
  • Every Post Now and Publish now button asks you to confirm before anything goes live.

Publish a whole post from the Posts page

  1. Open Posts in the sidebar.
  2. On the row for the post, select the ⋯ menu.
  3. Select Post Now.
  4. Confirm Publish now? This goes live immediately.
  5. You see Publishing now. Each Approved platform version with a connected account publishes. Any that aren’t connected are skipped.

Post Now only appears in the menu when at least one platform version of the post is Approved.

Publish from the post’s page

Open the post from the Posts page to reach its page. From there you can publish the whole post, or just one platform version.

Publish every approved platform version at once:

  1. In the row of buttons at the top of the page, select Publish now.
  2. A Publish now? window lists each platform version that will go out. Check the list.
  3. Select Publish now in the window.

Publish one platform version:

  1. Select the tab for that platform, for example the Facebook tab.
  2. If its status is Approved, select Publish now below the editor. On a phone, it’s in the bar at the bottom of the screen.
  3. The same Publish now? window opens with just that one. Select Publish now.

When it’s done, the window shows how each one went: ”✅ Posted”, a “Skipped” reason, or a ”❌ Failed” reason. Select Done to close it.

If a platform isn’t connected

On the post’s page, an approved platform version with no connected account shows Connect to publish. Select it to go to the Brands page. Then connect the account. See Connect your social accounts.

If only some of a post’s versions are connected, you can still publish the rest. A note under the buttons lists the ones that aren’t connected:

“Not connected yet: {platforms} — these posts can’t publish until you connect those accounts.”

In the Publish now? window, those show under Skipped with a Connect button.

If publishing is turned off in this environment

Publishing to real social platforms can be turned off. When it is, the Posts page’s menu item reads Post Now (off). Selecting it shows:

“Publishing is turned off in this environment — approved posts stay in the queue for manual posting.”

On the post’s page, the Publish now? window shows a longer message. It starts like this: “Publishing to social platforms is turned off in this environment.”

Approved posts stay right where they are. Nothing is lost. You can still approve, schedule, and manage posts as usual. Only the last step, the publish, is off. Ask your administrator if you expect publishing to be on.

What success looks like

A platform version that goes live moves to Posted. Find it on the History page to check it went live and open it on the platform. See See what you’ve published.

Your monthly limit on published posts

Your plan limits how many posts you can publish each month. Say you publish one platform version and you’re over the limit. Then you see You’ve hit your plan limit with your usage, and nothing goes out. Select Upgrade your plan to raise the limit, or wait until next month. See Understand your plan and usage.

Publishing a whole post over the limit doesn’t show that window today. The Posts page still says Publishing now. The post’s page shows a “Something went wrong” message next to each platform. Either way, nothing is published, and the post stays Approved.

If something goes wrong

“No connected {platform} account for this brand”: that platform’s account isn’t connected. You see this on the post’s page when the post couldn’t find its account. In the Publish now? window, the same problem reads “{Platform} isn’t connected”. Connect the account, then try again. See Connect your social accounts.

“You’ve hit your plan limit”: you’ve used your plan’s published posts for this month. Upgrade your plan or wait until next month.

“This post repeats on a schedule. Use the group’s Post Now to publish an extra occurrence.”: you tried to publish one platform version of a repeating post. Use Publish now in the row of buttons at the top of the page instead. That publishes one extra time and keeps the repeat schedule as it is.

Sometimes the platform itself turns the post down, for example when a connection has expired. Then that platform version moves to Failed instead of Posted. See Fix a post that didn’t publish for what the messages mean and how to retry.