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Updated Aug 2026

Save and reuse templates

A template is a saved starting point for new posts: a topic and guidance text you can reuse instead of starting from nothing. Save one from a post you’re happy with, then apply it the next time you create a similar post.

Your saved templates appear on the Templates page, in the same grid as the ready-made starter library that ships with every brand — see Use starter templates.

Save a post as a template

  1. Open the post from the Content page.
  2. On the post’s page, select Save as Template in the sidebar.

There’s no confirmation and no name prompt. The template is created immediately.

The template is named after the post’s topic, not something you choose. If the post has no topic, the template is named “Untitled Template”.

Find it on the Templates page

Open Templates from the sidebar. Saved templates sit in the grid beside the starter catalog and respond to the same search, category, and platform filters. Like every card there, a saved template has one button — Create post — which opens the same fast-path dialog described in Use starter templates; your saved brief and imagery direction come prefilled.

Templates saved from a post don’t ship with sub-topic chips — the dialog’s brief and imagery fields carry your saved text as-is (editable on plans with template editing).

Editing, renaming, duplicating, and deleting saved templates from this page isn’t available yet — for now, the way to change a saved template is to save a new one from an updated post.

Use a template from inside the Create Post dialog

You can also pick a template mid-dialog on the Content page:

  1. Select + Create Post and make sure Generate with AI mode is selected. From Template only appears in AI mode.
  2. Expand More options.
  3. Under From Template, choose a template by name.

Choosing a template:

  • Fills the post’s Name field with the template’s topic.
  • Selects the platforms the template has notes for, replacing whatever platforms were already selected.
  • Does not fill in “What’s this post about”. You still write that yourself — the template’s brief is applied behind the scenes when the post is generated.

With a template active, the dialog’s submit button reads Create & send for approval — the draft still lands in your approval queue like any other post.

If the template has imagery direction, it quietly shapes any image you generate with AI for this post: your own image description is added after the template’s imagery guidance, so the AI prompt combines both.