Updated Oct 2026
Write a post yourself
Type your own post text instead of having AI write it. Use this when you already know what you want to say.
Before you start
You need a brand set up. If you don’t have one yet, see Set up your brand.
Steps
- Select + Create Post.
- Select the ✍️ Write it myself tab.
- Type a Name for the post. It’s a short title for you, and it doesn’t get posted. It can be up to 120 characters.
- Type your post in the Post field.
- Watch the character counter under the Post field. It shows how many characters you’ve used and your limit. The limit comes from the platform you picked that allows the fewest characters. For example, if you pick Twitter/X and LinkedIn, the counter uses the 280 limit for Twitter/X.
- If you like, type hashtags in the Hashtags field. Put a comma
between them, like
marketing, launch, product. You don’t need the#symbol. The app adds it for you. - Under Platforms, pick every platform you want this post on.
- Select Create Post.
The app makes one post with a version for each platform you picked. Every version gets the same text. Each one starts as pending and waits for your approval. The post’s page opens next. See Review and approve your posts.
Character limits per platform
The counter always uses the lowest limit of the platforms you picked. So when you write for several platforms at once, the shortest limit wins. Here are the limits:
| Platform | Character limit |
|---|---|
| Twitter/X | 280 |
| Threads | 500 |
| 800 | |
| 2,200 | |
| TikTok | 2,200 |
| 3,000 | |
| YouTube | 5,000 |
| 40,000 | |
| 63,206 |
The Post field stops taking new characters at that limit. Say you add a platform with a lower limit after you’ve already written more than it allows. Create Post turns gray until you shorten your text or remove that platform.
A few things change the count:
- With Twitter/X picked, the counter counts each web link as 23 characters, however long the link is. That makes the number look lower, but it doesn’t let you type more. The Post field still stops at 280 typed characters, long links and all.
- If your brand has a sign-off or brand hashtags, you’ll see a Branding: On ✓ chip. While it’s on, the counter saves room for them, so your limit is a little lower. Go past that lower limit and Create Post turns gray. Select the chip to switch it to Branding: Off for this post.
- The counter only counts the Post field. Your hashtags get added to the end when the post goes out, so leave room for them.
If something goes wrong
Create Post button is disabled and does nothing when clicked: One of these is true:
- The Post field is empty.
- You haven’t picked a platform under Platforms.
- Your text is over the limit. The counter under the Post field turns red and shows how many characters you’re over.
- An image is still uploading.
Fix the one that applies. To get under the limit, shorten your text or remove the platform with the lowest limit.
“Something went wrong. If this persists, contact support with reference” and a short code: The app couldn’t make your post. Try again in a moment. If it keeps happening, contact support and give them the code.