Glossary

These are the words PostSignOff uses, in plain language. Each one has a short example. Most also list other words people use for the same thing.

Acknowledgement

A record that you read the compliance findings and still chose to approve the post as it is.

Example: the review flags a phrase you know is fine. You tick the box and press Acknowledge & approve. The post then shows Acknowledged.

Also called: acknowledgment, checkbox

AI alternatives

New versions of a post’s text that the AI writes when you press Regenerate.

Example: you don’t love the Facebook text. Press Regenerate, read the new versions, and press Use this on the one you like. Each one counts toward your AI writing for the month.

Also called: regenerate, rewrite, other versions

Approve

To say yes to a post so it can publish. Nothing publishes until you approve it.

Example: you read a post and like it, so you press Approve. It publishes at its scheduled time, or right away if you press Post Now.

Also called: sign off, publish, accept, OK

Archive (media)

A place for media you want out of sight but never want deleted.

Example: you archive last year’s holiday photos. They leave the Library tab and wait in Archived until you bring them back. The app never deletes them on its own.

Also called: hide, stash, put away

Brand

One business you post for. Each brand has its own name, voice, logo, colors, time zone, and social accounts.

Example: you run two agencies, so you make a brand for each. You switch between them with the brand button in the top bar. Most pages show only the brand you picked.

Also called: business, business profile, company, agency, profile

Brand time zone

The clock a brand’s posts are scheduled on. Every date and time you pick is in this zone, not your computer’s.

Example: your brand is set to Chicago time, and you’re in New York. A post set for 9:00 AM goes out at 9:00 AM in Chicago. If your device is in a different zone, the app asks you once which one to use. You can change it later in the brand’s Timezone field on the Brands page.

Also called: time zone, timezone

Campaign

A group of related posts that you plan, schedule, and measure together.

Example: you make a campaign for a spring sale. You pick a start date and how often to post. The posts then fill the time slots in order.

Also called: series, theme, batch

Capture form

A public sign-up page in your brand’s style. It collects names, emails, and phone numbers from people who tap a link in your posts.

Capture forms are turned off in this release. A capture link shows a page that says “This form isn’t available.”

Also called: signup page, lead form, landing page, funnel

Compliance review

An automatic check of your post against the marketing rules for your industry. It runs when you approve the post. You can also press Analyze to run it sooner. As the app puts it, “This is review assistance, not a compliance certification.”

Example: the review flags a line that may break a Medicare rule. You fix the line, or you acknowledge the finding and approve.

Also called: check, scan, audit, Analyze

Connection

The link that lets PostSignOff publish to one of your social accounts.

Example: you connect your brand’s Facebook Page once. After that, approved posts can go there. If the connection expires, it shows Expired and you press Reconnect.

Also called: account, social account, login, integration, hookup

Expired

A post that stopped waiting because it missed its chance to publish. This happens for only two reasons:

• Its scheduled time came, and it still wasn’t approved.
• It’s a campaign post, and its time slot is further out than your plan can schedule.

A post with no scheduled time never expires. To bring one back, press Reactivate.

Example: you schedule a post for Monday at 9:00 AM but forget to approve it. Within the hour after 9:00 AM, it expires instead of going out.

You’ll see the word in a few other places too. A connection shows Expired when you need to reconnect it. A signed Permission to Contact form shows Expired 12 months after it was signed. And your plan shows Expired when a trial ends or a subscription is canceled.

Also called: timed out, disappeared, vanished, my post is gone

Failed

PostSignOff tried to publish the post, and the platform said no. The reason shows on the post.

Example: your Instagram connection expired, so the post failed. You reconnect, then press Retry.

Media library

All the images, videos, and PDFs you’ve uploaded, made with AI, or added from stock. You can use them in any post. It’s the Library tab on the Media page.

Example: you upload your logo once. Then you add it to as many posts as you like.

Also called: photos, images, uploads, gallery, assets

Needs approval

A post that’s written but not approved yet. Nothing publishes from here.

Example: a new AI post starts here. So does an approved post that you edit.

Also called: pending

Needs scheduling

An approved post that has no date and time yet. It waits on the Posts page until you schedule it or use Post Now.

Example: you approve a post but don’t pick a time. It shows under Needs scheduling. The Approved filter shows it too, along with approved posts that already have a time.

Also called: unscheduled, no date yet

Permission to Contact (PTC)

A Medicare consent form. A person signs it to let you contact them. It saves exactly what they agreed to and when.

Example: someone taps the form link in your post and signs it. Their record shows up on the PTC Consents page.

People sometimes mix it up with a Scope of Appointment form. That’s a different form, and PostSignOff doesn’t make it.

Also called: consent form, medicare form

Plan limit

How much of something your plan lets you use. Some limits reset each month. Others, like storage, stay the same.

Example: you use up this month’s AI writing. The app says “You’ve hit your plan limit” until the month resets or you upgrade.

Also called: quota, cap, allowance, ran out, upgrade

Platform version

The copy of a post that goes to one platform. Each one has its own tab on the post’s page, so you can edit each one on its own.

Example: one post can have a long LinkedIn version and a short X version.

Also called: channel, variant, tab

Post

One thing you create to share. PostSignOff keeps a separate platform version for each platform you picked.

Example: you make one post about an open house for Facebook and LinkedIn. It has two platform versions.

Also called: post group, content, draft

Post Now

Publish an approved post right away instead of waiting for its scheduled time. The app asks first: “Publish now? This goes live immediately.” On the post’s page, the button says Publish now.

Example: a post is set for Friday, but you want it out today. You press Post Now, say yes, and it goes live.

Also called: publish immediately, send it, go live

Posted

The post went out on the platform. It shows on the History page. A posted post is a permanent record, so you can’t delete it.

Example: your post went live on LinkedIn at noon. Its status now says Posted.

Posts page

The page where you review, approve, and manage your posts. It’s Posts in the sidebar. Posts you delete go to its Trash tab.

Example: you open Posts each morning to approve what the AI wrote.

Also called: Content page, queue, feed, approvals, inbox, my posts

Reactivate

Bring an expired or rejected post back so you can look at it again. It goes back to Needs approval. If its old time has passed, the time is cleared.

Example: a post expired while you were away. You press Reactivate, approve it, and pick a new time.

Recurring schedule

A schedule that publishes the same post again and again. You set it with Repeat in the schedule window: Daily, Weekly, or Monthly.

Example: a tip post set to go out every Monday at 9:00 AM.

Also called: repeat, recurring

Rejected

A post you turned down. It won’t publish unless you reactivate it. It shows on the History page.

Example: the AI wrote a post that’s off topic. You press Reject.

Revoked (PTC)

A person asked you to stop contacting them, and you recorded it. They show as Do not contact on every brand. Their signed records are kept.

Example: a client calls and asks you to stop. On the PTC Consents page, you press Revoke. Then you pick the date they asked and how they asked. If they sign the form again later, their new permission is active.

Also called: do not contact, opt out, withdraw permission

Schedule

Set a post to publish at a future time. The time must be at least 5 minutes from now and within your schedule horizon.

Example: you schedule a post for Friday at 10:00 AM and approve it. It publishes then. A scheduled post that still isn’t approved at that time expires instead.

Also called: queue for later, auto-post, set a time

Schedule horizon

How far ahead your plan lets you schedule. No plan goes past two years.

Example: your plan schedules up to 180 days ahead. So you can’t pick a date a year from now unless you move to a bigger plan.

Also called: how far ahead, scheduling window

Sign-off

A short line added to the end of a post when it publishes. You set it on the Brands page, and you can remove it from any one post.

Example: your sign-off is your agency name and phone number. It goes at the end of each post.

Also called: signature, footer, tagline

Stock photos

Free photos and videos from Pexels that you can add to your posts. Pick Add from stock to search them. The picker shows who made each one.

Example: you need a beach photo for a summer post. You search for beach photos and add one.

Also called: pexels, free images, image search

Storage add-on

Extra media storage you buy in blocks, on top of your plan. It stays with you if you change plans.

Example: your media storage is full. You buy a block on the Billing page, and you can upload again.

Also called: more space, extra storage, GB

Template

A saved starting point for new posts. It holds a topic, plus notes on what to write and what images to make.

Example: you make a template for your monthly tips. Next month you start from it instead of a blank page.

Also called: saved post, preset, reusable post

Trash

Where deleted posts and media wait for 30 days. After that, they’re gone for good. Posts have a Trash tab on the Posts page, and media has one on the Media page. Empty trash deletes everything in it right away. On the Media page, Delete forever does the same for one item. You can’t delete a post that was already posted.

Example: you delete a post by mistake. You open the Trash tab and press Restore.

Also called: deleted items, recycle bin

Unscheduled

A post that lost its scheduled time because you moved to a plan that can’t schedule as far ahead. It keeps its status. The app warns you before you change plans.

Example: a post was set for 10 months from now. Your new plan schedules up to 180 days ahead. The post stays approved, but its time is cleared, so you pick a new one. Campaign posts past the new limit expire instead, and recurring schedules past it pause.